Jay Leno is gracing the cover of this week’s TIME magazine.

He’s been everywhere… that’s how NBC does it!  Any opportunity to put out their star that will save the network as we know it (whose new show starts Monday, September 14th).

The TIME article really embraces the feel of NBC and the truth about media: mass media is dead.  Niche is here to stay.

As cable and the internet opens up new delivery means for entertainment, we have more options than ever.  That’s less eyeballs for the network.  That’s less ad dollars.  And that’s the reality they face in the changing media world.

The article is a GREAT read!

http://www.time.com/time/arts/article/0,8599,1920038-1,00.html