This depresses me and makes me want to drink

Never saw this coming.  Really.  Total shocker.

MTV has removed the “Music Television” line from its logo and marketing.

I believe my friends over at RAMP (Radio and Music Pros) said it best and exactly how I feel about Viacom’s decision in their daily email this morning…

“After several years, the concept of truth in advertising has finally taken hold at MTV, where the term “Music Television” has now disappeared from the channel’s logo — and it’s about time, since the channel that brought you such high-quality, award-winning, IQ-enhancing programming as The Hills, 16 and Pregnant, Real World-Road Rules Challenge: The Ruins and its latest Guido-tastic breakout hit, Jersey Shore, hasn’t really been known for running actual music videos for a few years now. The new logo sports the familiar MTV design, but now features pictures of the channel’s latest batch of “talent” — like Snooki.

MTV threw its audience a frickin’ bone last spring when it introduced AMtv, a block of videos running from 3-9am, but not even MTV2 — which took on the mantle of airing music videos when MTV dove headfirst into the shallow end of the reality TV kiddie pool — is really doing anything musically outside of that block. “The people who watch it today, they don’t refer to MTV as music television,” MTV Head of Marketing Tina Exarhos told the Los Angeles Times. “They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do.” Translation: Those of us who grew up with MTV and remember it fondly for playing videos are now officially old, and we are cordially invited to suck it.”

In Snooki we trust the future of America!  *fist pump*