It’s no secret that one of the keys to be successful is to make yourself stand out, especially if you’re in a crowded field.
This guy wins that award.
Last night during a trip to Barnes and Noble, I went in to pick up Seth Godin‘s new book Linchpin.
While taking a friendly stroll through the Business section, THIS book caught my eye and made me stop for a moment to look.
I'm sorry, what?
Do I need to explain why? Nope.
It’s unique. Different. And, quite honestly, made me wonder a bit.
I love books and ideas that do that to me.
So I walked out of Barnes and Noble with TWO books last night.
Mike Michalowicz, kudos to you. You caught my attention. This should be interesting. 
