FOR IMMEDIATE RELEASE
MATT HAZE
MATTHAZE.COM

MATT HAZE CHANGES LONGTIME PREFERENCE IN BURRITO COMPANIES FROM CHIPOTLE TO QDOBA
Keep reading to learn how three pieces of chicken can teach you a lesson about YOUR business.

Matt Haze, the radio, television and internet personality known for sending useless tweets and posting pointless news stories on Facebook, made a monumental announcement today regarding a well-known eating preference of his.  After being a diehard Chipotle fan and supporter for years, Matt announced he has changed his preference for the best burrito around to competing company Qdoba.

God forbid you get extra chicken on accident!

“After seeing a Chipotle staffer remove extra chicken she accidentally put on my bowl this afternoon, I knew a switch had to me made,” said Mr. Haze, who has been known by the tens of people that read his content as a loyal fan of the burrito factory house.  Mr. Haze continued: “The fine staff at Qdoba has been making an effort in recent weeks to put EXTRA chicken on my order, not watching to make sure that the exact amount is on there.  This says so much about their love for their customers, and not their bottom line.”

After throwing a hissy fit in line over the fact that his burrito construction specialist actually removed three small pieces of chicken after putting it into his bowl, Mr. Haze also remembered the amount of choices at Qdoba were also a sign of their true commitment to customer service.  ”Having the option to add Queso to a burrito or bowl to make my fat stomach satisfied is also a major factor in my decision today.  Once you’ve had Queso on your burrito, it’s tough to walk away from such a satisfying and fatty option.”

one word: Queso. on a burrito. ok that's 4 words.

Mr. Haze hopes his decision to go public with this decision can help all companies, not just burrito making machines, to see the little things in the process of building customer loyalty can help make or break a relationship.  ”I’m not here to bash Chipotle like a nasty ex-girlfriend who believes you broke her heart because she called you 5 times in 24 hours after she couldn’t get a clue.  I’m here to hopefully educate not just these great food operators, but all businesses, that the little things we see and notice in the experience of working with you and your service can make or break a deal.  Sure, the ultimate goal and result matters and that’s what you’re hired for.  But the little hiccups along the way can make or break the potential for a happy customer, referrals and recommendations to others.”

Mr. Haze plans to frequent both restaurants, but knows where his loyalty now lays.  ”Three little pieces of chicken killed it for me.  Will YOUR client say the same about you and YOUR services about one or two little things?  Take a look and keep that in mind.  It may keep them from going online or, even worse, their friends and family and ruin the potential for referral business.  Or prevent them from making really stupid and pointless press releases about you on their blog.”